電動自転車市場の主な推進要因、規模、および今後の機会

最終更新日:2025年8月19日 18:03

The global electric bicycle market is undergoing rapid transformation, driven by environmental awareness, urban congestion, and government incentives to encourage sustainable commuting. The industry is expected to be valued at USD 52 billion in 2025 and reach USD 88 billion by 2032, registering a strong CAGR of 7.8% . As cycling evolves from a recreational activity to a mainstream urban mobility solution, electric bicycles are becoming a cornerstone of green transportation around the world.

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Market Dynamics : Growth Drivers and Challenges

Promoting low-carbon mobility

Growing concerns about climate change and air pollution are driving a shift to greener modes of transportation. Electric bikes produce zero emissions and are in line with global climate goals such as reducing greenhouse gas emissions by 50% by 2030. City dwellers in Asia Pacific and Europe, where traffic congestion and air quality issues are most severe, are turning to e-bikes as an affordable and sustainable commuting alternative.

Technological advances drive adoption

Advances in lithium-ion batteries and mid-drive motors are revolutionizing the electric bike experience. Modern e-bikes offer ranges of over 100 miles on a single charge and smarter torque delivery systems for improved reliability, speed, and efficiency. Integrated smart features like app-based control, GPS, and anti-theft systems further enhance convenience. Lightweight materials like carbon fiber frames make e-bikes more portable and durable, especially for urban commuters.

Barriers : High costs and infrastructure gaps

Despite strong demand, high initial purchase costs, ranging from US$1,000 to US$5,000, remain a hurdle in emerging markets. Additionally, limited battery life and underdeveloped charging infrastructure limit adoption, especially in rural areas. These barriers slow adoption compared to traditional bicycles and other two-wheelers.

Key Market Trends and Opportunities

Urban Mobility and Last Mile Solutions

As the global trend towards urbanization intensifies, predicted to reach 68% of the population by 2050, compact and transportation solutions are gaining attention. Electric bicycles offer a faster and more sustainable way to travel through congested cities, complementing public transport systems. The rise of electric bicycle sharing and rental platforms has increased adoption, making them widely accessible with no ownership costs.

Subscription platforms extend reach

E-bike subscription services are redefining accessibility. Valued at $2 billion in 2025 and expected to grow to $9.7 billion by 2032 , these platforms lower financial barriers by offering flexible daily or monthly rentals. Companies like Swapfiets and Zoomo bundle insurance and maintenance into their subscription model, appealing to students, gig workers, and urban commuters who prioritize convenience over ownership.

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Regional Outlook

The Asia Pacific region is expected to dominate with over 55% market share by 2024 , driven by cost advantages and large manufacturing bases in China and India . Stringent emission standards and government programs such as India's FAME scheme are further driving adoption.
Europe is also a hub of strong cycling culture and favorable subsidies, with countries such as Germany, France and the Netherlands leading the way in adoption, supported by the EU Green Deal and urban cycling infrastructure.
North America is catching up, with the US market predicted to grow from US$3 billion in 2025 to US$5.5 billion in 2032 , driven primarily by rising fuel costs towards tax credits and the trend recreational cycling.