無糖飲料市場の規模、シェア、および業界成長の見通し
The global zero-sugar beverage market is experiencing rapid growth, driven by growing health awareness and the increasing prevalence of obesity and diabetes. The zero- sugar beverage market was valued at USD 3.5 billion in 2023 and is projected to reach USD 8.8 billion by 2030 , registering a strong CAGR of 13.8% from 2023 to 2030. Changing consumer preferences, supportive regulations, and the expansion of fast-food chains continue to shape the trajectory of this market.
Key Market Drivers
Expanding health-conscious consumer base
Consumers are increasingly aware of the negative effects of excessive sugar consumption. As a result, they are gravitating toward beverages that align with their health goals. Zero-sugar drinks offer a guilt-free alternative to traditionally sweetened beverages and are particularly appealing to millennials and health-conscious individuals.
Rising incidence of obesity and hyperglycemia
Obesity and diabetes remain global health challenges. According to the Global Burden of Disease study, millions of premature deaths are linked to high blood sugar and obesity. As carbonated beverages remain a staple across all demographics, sugar-free alternatives such as sparkling water, sports drinks, and energy drinks are gaining traction as healthier alternatives.
Fast Food Expansion and Partnerships
The global fast food industry is playing a pivotal role in driving demand for sugar-free beverages. Major franchises such as Domino's Pizza, KFC, and Burger King have routinely incorporated the beverage into meal plans, accelerating the shift to sugar-free options. According to CDC data, more than one-third of American adults regularly consume fast food, creating fertile ground for the sale of sugar-free beverages.
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Market Challenges
Despite strong growth, the industry faces hurdles. Taste remains a major barrier, as sugar alternatives cannot always replicate the flavor of traditional sweeteners. Consumer perception also plays a role, with many remaining skeptical about the taste and aftertaste of sugar-free products. Additionally, the high cost of sugar alternatives such as stevia and sucralose increases production costs, leading to higher retail prices and pressure on manufacturers' profit margins.
Emerging Trends and Opportunities
- AI-driven insights: Brands are using AI to analyze consumer behavior, improve their zero-sugar product offerings, and streamline their supply chains.
- Functional Beverages : There is a growing demand for sugar-free beverages with added health benefits such as vitamins, antioxidants and natural extracts.
- Plant-based and vegan shift : With 88 million vegans worldwide, sustainable plant-based, zero-sugar options are gaining strong appeal among consumers.
Regional Insights
North America leads the way
North America remains the largest market for zero-sugar drinks, driven by high disposable incomes, a high prevalence of fast food, and growing health concerns. The region's robust food and beverage industry, coupled with rising obesity rates, ensures continued dominance.
Asia-Pacific is on the rise
The Asia Pacific region is emerging as a promising market, fueled by urbanization, rising disposable incomes, and growing consumer awareness of health benefits. Countries such as China and India are leading the growth due to their large populations and growing preference for low-calorie beverages.
Competitive analysis
The market is highly competitive, with major players investing in innovation, marketing, and new product launches. Prominent players include:
- Coca-Cola
- PepsiCo
- Keurig Dr. Pepper
- Suntory
- Monster Beverage Co., Ltd.
- Red Bull GmbH
- Celsius
- Hector Beverages
- Talking Rain Beverage Company (Sparkling Ice)
- Xebia PBC
- Tampico Beverages
- Danone
- Guarana Antarctica
These players are aggressively expanding their product portfolios to meet the growing demand for sugar-free, functional and plant-based beverages.
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